Narrative
Power

Glossary

Narrative
Power

Glossary

The ability of media or influential actors to shape which issues receive public attention and dominant discussion.
The ability of media or influential actors to shape which issues receive public attention and priority discussion.
The ability of media or influential actors to shape which issues receive public attention and dominant discussion.
An overarching idea or shared story that shapes how people understand an aspect of the world, their lives, or their identity.
Stories and interpretations that challenge, resist, or reframe dominant narratives.
Stories and interpretations that challenge, resist, or reframe dominant narratives.
The system of ideas, narratives, language, and unwritten rules that shape how a topic is talked about or understood in society.
A system of ideas, narratives, language, and unwritten rules that shape how a topic is talked about or understood in society.

Narrative
Power
Glossary

Narrative
Power
Glossary

Our ability to influence what is considered thinkable, sayable, doable, or acceptable – whether in our own lives, our communities, or the wider world.
An overarching idea or shared story that shapes how people understand an aspect of the world, their lives, or their identity.
The sense of self constructed from the stories we tell ourselves and those told about us, often mistaken for our true identity.
A system of ideas, narratives, language, and unwritten rules that shape how a topic is talked about or understood in society.
A method of studying how language, narratives, and communication within a media text reinforces or challenges power, inequality, and ideology.
Widely accepted stories or interpretations that shape mainstream understanding of an issue or group.
The sense of self constructed from the stories we tell ourselves and those told about us, often mistaken for our true identity.

Letters A-M

Letters A-M

The way information is presented or emphasised to influence how people interpret an issue.
The way information is presented or emphasised to influence how people interpret an issue.
Stories and assumptions from society or culture that individuals absorb, whether knowingly or unknowingly, and apply to and act out as truth.
Stories and assumptions from society or culture that individuals absorb, whether knowingly or unknowingly, and apply to and act out as truth.
A broad, overarching story that shapes how societies interpret history, identity, or progress.
A broad, overarching story that shapes how societies interpret history, identity, or progress.
The interconnected stories we all contribute to, circulating across media, culture, institutions, and communities, that not only shape how people see the world but also how society functions.
Our ability to influence what is considered thinkable, sayable, doable, or acceptable – whether in our own lives, our communities, or the wider world.
The intentional process of restructuring, editing, or replacing harmful, limiting, or broken stories – whether personal, relational, or societal – with new, more accurate, and empowering narratives.
The interconnected stories we all contribute to, circulating across media, culture, institutions, and communities, that not only shape how people see the world but also how society functions.
Our ability to influence what is considered thinkable, sayable, doable, or acceptable – whether in our own lives, our communities, or the wider world.
The intentional process of restructuring, editing, or replacing harmful, limiting, or broken stories – whether personal, relational, or societal – with new, more accurate, and empowering narratives.
The deliberate use of stories, frames, and messaging to influence how people think about an issue and subsequently behave.
The deliberate use of stories, frames, and messaging to influence how people think about an issue and subsequently behave.
The intentional process of shifting deeply ingrained cultural narratives, worldviews and "meaning-making" structures, to reshape societal values, behaviours, and systems – such as policy, economy, or culture.
The intentional process of shifting deeply ingrained cultural narratives, worldviews and "meaning-making" structures, to reshape societal values, behaviours, and systems – such as policy, economy, or culture.
The process of categorising specific groups as fundamentally different, inferior and subsequently outside the boundaries of belonging to the "dominant" group.
The process of categorising specific groups as fundamentally different, inferior and subsequently outside the boundaries of belonging to the "dominant" group.
The power to shape what can be said, thought, or considered legitimate about a particular subject within public conversation.
Stories driven by unresolved emotional pain that shape how people interpret events and reinforce identities built around suffering. The term draws on the “pain-body” concept developed by Eckhart Tolle.
An overarching idea or shared story that shapes how people understand an aspect of the world, their lives, or their identity.
Where multiple crises – economic, environmental, political, or social – occur in tandem, interact and amplify each other.
The system of ideas, narratives, language, and unwritten rules that shape how a topic is talked about or understood in society.
Changing the way a situation, experience, or issue is interpreted by viewing or inviting it to be viewed through a different perspective or lens.
The study of signs and symbols and how they communicate meaning.
The study of signs and symbols and how they communicate meaning.
A narrative structure involving characters, events, and outcomes that conveys meaning or values.
A narrative structure involving characters, events, and outcomes that conveys meaning or values.
The act of contributing to the repair of harm caused by symbolic violence, such as erasure, stereotyping, misrepresentation, or exclusion. It involves reclaiming meaning, affirming identity, and restoring dignity through words, images, actions, or representations.
The act of contributing to the repair of harm caused by symbolic violence, such as erasure, stereotyping, misrepresentation, or exclusion. It involves reclaiming meaning, affirming identity, and restoring dignity through words, images, actions, or representations.
An overarching idea or shared story that shapes how people understand an aspect of the world, their lives, or their identity.
An overarching idea or shared story that shapes how people understand an aspect of the world, their lives, or their identity.
A method for examining the stories people tell in conversations, media, or culture to understand how they interpret events and how they see the world.
A method for examining the stories people tell in conversations, media, or culture to understand how they interpret events and how they see the world.
Common areas of life or society where narrative power operates, shaping how people think, behave, and construct reality.
Common areas of life or society where narrative power operates, shaping how people think, behave, and construct reality.

N-O

P-Z

The use of narrative – including media, advertising, and public communication – to manipulate perceptions of certain groups, identities, or ways of being, in such a way that causes harm.
The use of narrative – including media, advertising, and public communication – to manipulate perceptions of certain groups, identities, or ways of being, in such a way that causes harm.
Core beliefs about what is important, desirable, or morally right that influence attitudes and behavior.
Core beliefs about what is important, desirable, or morally right that influence attitudes and behavior.
Appealing to an audience’s values in order to gain support for ideas they might not otherwise align with.
Appealing to an audience’s values in order to gain support for ideas they might not otherwise align with.
The way information is presented or emphasised to influence how people interpret an issue.
Stories and assumptions from society or culture that individuals absorb, whether knowingly or unknowingly, and apply to and act out as truth.
A broad, overarching story that shapes how societies interpret history, identity, or progress.
An overarching idea or shared story that shapes how people understand an aspect of the world, their lives, or their identity.
A method for examining the stories people tell in conversations, media, or culture to understand how they interpret events and how they see the world.
Common areas of life or society where narrative power operates, shaping how people think, behave, and construct reality.
The interconnected stories we all contribute to, circulating across media, culture, institutions, and communities, that not only shape how people see the world but also how society functions.
Our ability to influence what is considered thinkable, sayable, doable, or acceptable – whether in our own lives, our communities, or the wider world.
The intentional process of restructuring, editing, or replacing harmful, limiting, or broken stories – whether personal, relational, or societal – with new, more accurate, and empowering narratives.
The process of categorising specific groups as fundamentally different, inferior and subsequently outside the boundaries of belonging to the "dominant" group.
The deliberate use of stories, frames, and messaging to influence how people think about an issue and subsequently behave.
The intentional process of shifting deeply ingrained cultural narratives, worldviews and "meaning-making" structures, to reshape societal values, behaviours, and systems – such as policy, economy, or culture.
Stories driven by unresolved emotional pain that shape how people interpret events and reinforce identities built around suffering. The term draws on the “pain-body” concept developed by Eckhart Tolle.
The sense of self constructed from the stories we tell ourselves and those told about us, often mistaken for our true identity.
Core beliefs about what is important, desirable, or morally right that influence attitudes and behavior.
The use of narrative – including media, advertising, and public communication – to manipulate perceptions of certain groups, identities, or ways of being, in such a way that causes harm.
Changing the way a situation, experience, or issue is interpreted by viewing or inviting it to be viewed through a different perspective or lens.
The study of signs and symbols and how they communicate meaning.
Appealing to an audience’s values in order to gain support for ideas they might not otherwise align with.
A narrative structure involving characters, events, and outcomes that conveys meaning or values.
The act of contributing to the repair of harm caused by symbolic violence, such as erasure, stereotyping, misrepresentation, or exclusion. It involves reclaiming meaning, affirming identity, and restoring dignity through words, images, actions, or representations.

P-Z